Available for work
Websites · Brand · 2026

Naveh.

Two sister websites for an accountant and a lawyer.
One system, two identities.

Tap to see this page wear each identity.

Clients
Keren Naveh, CPA · Eran Naveh, Attorney
Role
Content, UI design, build
Time
About 3 hours per site
Context
Work at 2all
Both Naveh websites side by side
2websites, one family
~3hof work per site
6service areas each
1shared skeleton, 2 identities
The brief

2 firms, 1 family

Keren is an accountant and mortgage adviser. Her husband Eran is a lawyer and notary. They needed two websites for two different firms that still feel like one office. Both are live on their own domains.

The challenge

They arrived unsure how to present their services

Unclear services

No final structure

The service areas were not decided yet.

Thin material

Almost no content

A logo, a few photos and handwritten notes from one meeting.

Decides by eye

Reacts to what they see

No written brief, so the design had to lead the conversation.

Process

From research to a live site

01

Research and content

With little to work from, I researched online and scanned widely to gather material, then drafted the six service areas. The clients guided and refined the text.

02

Sketch before site

Boards in a canvas, so they could react to the design before anything real was built.

03

Two directions

A version based on their inspiration site, then a bolder one with a hero video, scroll animation, glass cards and a floating menu. The bolder one won.

04

Build and polish

A full skeleton first, then short rounds of fixes on the live site, checked on phone and desktop.

Two identities

Same skeleton, different voice

Both sites share a hero video with a portrait inside the headline, a moving service strip, a floating menu and six service cards. Color and tone make each one its own.

Keren

Warm brown, rose gold and soft beige

View naveh-cpa.co.il ↗

Eran

Navy and gold, formal and steady

View n-law.co.il ↗
Design rules

A fix that repeated became a rule

8/12/22
Rule

Corners 8 / 12 / 22

Three radius sizes, chosen by the size of the component.

1
Rule

One bold word per line

Emphasis stays on its own line.

AA
Rule

Contrast on hover

No dark text on a dark background in any state.

✓
Rule

Phone before done

Every fix is checked on phone and desktop, on every page.

The outcome

2 live websites on the clients’ own domains

Placeholder content was replaced step by step with the real thing: real numbers, a link to the article in TheMarker, the video and a link between the two sites. The clients were very happy.

Visit naveh-cpa.co.il ↗

All work ↗Get in touch ↗